Both new and well-established brands are using social media to grow their following, generate leads and increase sales. Building a brand using social media might feel like a massive undertaking with all of the platforms available to you. But it’s easier than ever to use social media to connect with people and grow your brand organically.
Whether you’re just getting started or have been active on social media platforms for years, there’s always room for improvement. Each platform has different uses.
In this article, we’ll cover social media tips and tricks you can apply that will optimize your marketing strategy. Then we’ll break down the top social media platforms you should be using and give suggestions for making the most out of each one.
- Social media tips for any platform
- Social media tips for Facebook
- Social media tips for Twitter
- Social media tips for Instagram
- Social media tips for LinkedIn
Social media tips for any platform
Create a specific strategy for each social media platform
The same way you prepare other aspects of your marketing plan, you need to have a specific and intentional plan for each platform you use. Each platform has nuances and best practices for generating engagement. Your brand may not need to have a presence on every platform, but for your posts to be targeted, you need to have a strategy that is specific to the platform you’re using.
Make sure you can answer questions like:
- Why am I using this platform?
- Who will reach on this platform?
- What post types work best on this platform?
- How are my posts unique to this platform?
If you have a hard time answering these questions, it might be time to dig deeper into why you’re investing time there. Answering these questions will also help you develop your strategy for that platform. Try out the best affiliate management service.
If you’re just getting started, prioritize the quality of your content over the number of your posts and sites that you use. For most businesses, particularly small businesses, trying to tackle a new strategy on five different social media networks often results in doing a mediocre job with little to no results.
How consistently you post should be specific to each social media site you’re utilizing. Some platforms like Twitter and Instagram Stories require you to be active multiple times per day to get the maximum potential from your audience. Other post types, like regular Instagram Posts and Facebook updates, don’t have as much urgency and can be used less sparingly. When determining your post strategy, look at factors such as how the algorithm works for each platform and whether content posts chronologically or is curated based on other factors.
This ties back in with your social media marketing plan. You should outline:
- How often you plan to publish on each social media platform based on best practices for that platform
- What type of content you plan to post on each platform
- Who is your target audience on each platform