Archives du mot-clé Art

Lulu Patacru

CHATILLON-EN-DIOIS (Drôme – 26) … Spectacle

Tous les ans pendant le festival « Arts et Vigne », les organisateurs pensent aux plus petits en programmant un spectacle.

En 2011, ils avaient prévu un spectacle pour les 2 à 10 ans avec « Les aventures de Lulu Patacru ». Un spectacle musical qui a été très apprécié par les jeunes spectateurs (vu l’ambiance à la sortie de la salle).

 

Continue la lecture

Chatillon-en-Diois

What is affiliate marketing and how does it work?

Given the plethora of choices for digital marketing these days, it can be hard for marketers to keep track and take advantage of everything. One of those choices you may be overlooking in the e-commerce space is affiliate marketing.

So, let’s break down exactly what affiliate marketing is and how this technique can help you drive online sales.

At its core, affiliate marketing involves promoting products or services on behalf of a company in exchange for a commission on any resulting sales. Take a look to these affiliate marketing tips.

There are many types of affiliate programs that your brand could participate in, from product review sites to email newsletters and influencers on social media.

This guide provides an in-depth overview of affiliate marketing, affiliate income, how it works, and how brands can get started with affiliate programs today to boost revenue. We’ll cover everything from the benefits of affiliate marketing to tips for optimizing your affiliate strategy.

What is affiliate marketing?

Affiliate marketing is an e-commerce sales strategy where a third party promotes your products in exchange for commission.

You see this sales strategy employed a lot on Amazon, social media, and blogs (though not this one). For instance, a travel blogger may be covering their top trips for winter travel in Australia. As a part of the article, they may mention that they redeemed miles from a specific credit card and provide a link to said credit card company.

This affiliate link will take readers to a unique landing page where they are encouraged to create a new account. Should the person fully enroll in the credit card offer, the article’s writer receives a form of compensation — normally a pre-set percentage of the profit.

You also see this a lot on social media and other influencer spaces. When you hear someone say, « click the link in the bio, » you can assume it’s an affiliate marketing link.

Why would a brand use affiliate marketing? 

Adding affiliate marketing to your sales strategy can offer your brand access to new types of customers. These affiliates can also hold more sway with your prospective audience and drive sales more quickly than traditional advertising.

For instance, a new electronics company may try to distribute its advertising all over social media. This advertising will eventually have an effect, but the brand will need to overcome low awareness and low trust on the part of consumers. However, suppose the brand employs a social media influencer to feature their product in one of their posts. In that case, the trust and respect that person holds with their audience can be imparted to your product — thereby driving sales faster.

Affiliate marketing strategies can be particularly effective for brands with lower awareness or may not be able to penetrate a particular market.

Affiliate marketing and Black Friday

Employing an affiliate marketing strategy can be especially useful during peak sales seasons like Black Friday. At this time of year, every brand is trying to break through with deep discounts and sizable media investments. A trusted third party can help your brand reach customers by extolling the value your good or service delivers.

You’ll need to push the boundaries, though. Many brands in your category may likely be using affiliate marketing, too. Just look at all of the holiday shopping guides that emerge every year. These guides often contain links that direct readers to buy those products online using UTM tags – a sign of affiliate marketing.

However, depending on your category or audience, there may be less traditional ways to utilize affiliate marketing to realize a boost in sales. Influencers can be a great way to break through.

As an added bonus, as your marketing tactics help you reach customers more effectively than competitors, you can rely a little bit less on deep Black Friday discounts to get people in the door. That means higher profit margins at a time when every dollar counts.